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Brain Circuits
How can AI enable your business strategy?
Artificial intelligence is perhaps the most far-reaching technology ever created. Google’s AI business strategist Gopi Kallayil recommends asking yourself three key questions regarding your business strategy and identifies three AI capabilities you need to make it happen.
Launching your business strategy: three key questions
- What is your plan for growth this year?
- What are the priorities and challenges?
- How can you use AI to enable the strategy (the most important question of all)?
The AI capabilities needed to enable the strategy
1. An understanding of where AI is now and where it’s going
Get ahead of the curve, then constantly look inside and outside your industry to learn how others are using AI.
2. A spirit of experimentation
It’s hard to predict what’s next because new developments and capabilities are always emerging. Get in early and continually try tiny experiments to see what succeeds.
3. Smart people who have AI skills and talent
If you don’t have such people internally, you can partner with external organizations that have AI capabilities. (This could be a technology company or a consulting firm, for example.)
Key learning
Whether it’s faster and more efficient access to information, flood forecasting, or finding financial and eco-friendly solutions for excessive product returns, the steps to formulating your business strategy are the same: identify a problem, determine the desired outcome, then ask how AI can provide a better solution.
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