IMD business school for management and leadership courses

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Book
The Confidence Myth: How Women Leaders can Break Free from Gendered Perceptions
Latest awards & honors
More awards & honors
Article
Stop running so many AI pilots

In late 2023, when the management team at the consumer packaged goods company Reckitt considered adopting gen AI, potential use cases spanned the business—from drafting presentations to delivering customer support to optimizing procurement contracts. Many of the use cases guaranteed time savings and an immediate return on investment, but they ap…

Artificial Intelligence Strategy
Selected for HBR’s 10 Must Reads on Artificial Intelligence, updated and expanded
By Goutam Challagalla, Mahwesh Khan and Fabrice Beaulieu
in Harvard Business Review
November-December 2025, vol. 103, issue 6, pp. 90-99
Stop running so many AI pilots
By Goutam Challagalla Mahwesh Khan and Fabrice Beaulieu
in Harvard Business Review November-December 2025, vol. 103, issue 6, pp. 90-99
Summary
In late 2023, when the management team at the consumer packaged goods company Reckitt considered adopting gen AI, potential use cases spanned the business—from drafting presentations to delivering customer support to optimizing procurement contracts. Many of the use cases guaranteed time savings and an immediate return on investment, but they ap…
Selected for HBR’s 10 Must Reads on Artificial Intelligence, updated and expanded
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study
Adidas Russia/CIS and the Russian crisis: Retrench or double down (A)

The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group. The initiatives included pioneering the rollout and implementation…

Operations
2016 EFMD AWARD WINNER (Supply Chain Management)
Best-selling Case Study
By Carlos Cordon, Benoit F. Leleux and Beverley Lennox
Case reference: IMD-7-1795, © 2016
Adidas Russia/CIS and the Russian crisis: Retrench or double down (A)
By Carlos Cordon Benoit F. Leleux and Beverley Lennox
Case reference: IMD-7-1795 ©2016
Summary
The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group. The initiatives included pioneering the rollout and implementation…
2016 EFMD AWARD WINNER (Supply Chain Management)
Best-selling Case Study
Reference IMD-7-1795
Copyright ©2016
Copyright owner IMD Copyright
Organization Adidas
Industry Manufacturing;Consumer Services, Retail;Consumer Goods, Sports Equipment
Available Languages English
Contact

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Case Study
GE Healthcare India (B): The product innovation journey

This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare – a division of General Electric Company – in India. It follows the development of Lullaby Warmer Prime, an infant warmer that was designed, manufactured and commercialized by the Maternal Infant…

Marketing
2016 THE CASE CENTRE AWARD WINNER (Outstanding Case Writer: Hot Topic Competition)
Best-selling Case Study
By Wolfgang Ulaga and Athanasios Kondis
Case reference: IMD-5-0801, © 2014
GE Healthcare India (B): The product innovation journey
By Wolfgang Ulaga and Athanasios Kondis
Case reference: IMD-5-0801 ©2014
Summary
This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare – a division of General Electric Company – in India. It follows the development of Lullaby Warmer Prime, an infant warmer that was designed, manufactured and commercialized by the Maternal Infant…
2016 THE CASE CENTRE AWARD WINNER (Outstanding Case Writer: Hot Topic Competition)
Best-selling Case Study
Reference IMD-5-0801
Copyright ©2014
Copyright owner IMD Copyright
Organization GE Healthcare
Industry Healthcare, Medical Equipment;Healthcare
Available Languages English
Contact

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Book
The AI-centered enterprise

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…

Artificial Intelligence Innovation
Axiom Business Book Awards 2026 – Emerging trends / AI category – Silver medal
By Natarajan Balasubramanian, Ram Bala and Amit M. Joshi
Published by CRC Press, © 2025
The AI-centered enterprise
By Natarajan Balasubramanian Ram Bala and Amit M. Joshi
Published by CRC Press ©2025
Summary
The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…
Axiom Business Book Awards 2026 – Emerging trends / AI category – Silver medal
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study
Finance for a sustainable society at Triodos Investment Management: An ESG portfolio investment decision

This case provides the opportunity to perform a real, but simplified, ESG research analysis and portfolio investment decision from the perspective of an impact investor. It was designed using Triodos Investment Management (Triodos) and three well-known (possibly controversial) companies, Yamaha Corporation, Tesla and Philip Morris International …

Sustainability Finance Diversity and Equity and Inclusion
The Case Centre Awards and Competitions 2026 – Winner in the Finance, Accounting and Control Category
Best-selling Case Study
By Vanina Farber and María Helena Jaén
Case reference: IMD-7-2309, © 2021
Finance for a sustainable society at Triodos Investment Management: An ESG portfolio investment decision
By Vanina Farber and María Helena Jaén
Case reference: IMD-7-2309 ©2021
Summary
This case provides the opportunity to perform a real, but simplified, ESG research analysis and portfolio investment decision from the perspective of an impact investor. It was designed using Triodos Investment Management (Triodos) and three well-known (possibly controversial) companies, Yamaha Corporation, Tesla and Philip Morris International …
The Case Centre Awards and Competitions 2026 – Winner in the Finance, Accounting and Control Category
Best-selling Case Study
Reference IMD-7-2309
Copyright ©2021
Copyright owner IMD Copyright
Organization Triodos Investment Management
Industry Finance and Insurance, Banking;Finance and Insurance, Financial Services
Available Languages English
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Case Study
Patagonia’s sustainability strategy: Don’t buy our products

In 2005, Patagonia launched the Common Threads Recycling Program. The goal was to reduce the number of products Patagonia customers purchased through a two-fold effort. The first part was to encourage customers to fix damaged clothing. Patagonia began publishing do-it-yourself repair guides to assist customers in repairing their clothing. To pro…

Sustainability
This case won the Economics, Politics and Business Environment category award at The Case Centre Awards and Competitions 2019
Best-selling Case Study
By Francisco Szekely and Zahir Dossa
Case reference: IMD-7-1735, © 2015
Patagonia’s sustainability strategy: Don’t buy our products
By Francisco Szekely and Zahir Dossa
Case reference: IMD-7-1735 ©2015
Summary
In 2005, Patagonia launched the Common Threads Recycling Program. The goal was to reduce the number of products Patagonia customers purchased through a two-fold effort. The first part was to encourage customers to fix damaged clothing. Patagonia began publishing do-it-yourself repair guides to assist customers in repairing their clothing. To pro…
This case won the Economics, Politics and Business Environment category award at The Case Centre Awards and Competitions 2019
Best-selling Case Study
Reference IMD-7-1735
Copyright ©2015
Copyright owner IMD Copyright
Organization Patagonia
Industry Consumer Goods, Apparel and Fashion;Consumer Goods, Sports Equipment
Available Languages English
Contact

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Academic publications
More academic publications
Article
Institutional and capability enablers of firm-level emissions abatement under the EU Emissions Trading System

This paper investigates why firms facing identical carbon-pricing incentives exhibit heterogeneous decarbonization trajectories. We address this question through a theoretical framework that conceptualizes national institutional quality and innovation-system capabilities as boundary conditions that shape firms’ adjustment capacity under emission…

Sustainability Competitiveness
By Panayiotis C. Andreou, Sofia Anyfantaki, Christos Cabolis and Konstantinos Dellis
in Research Policy
May 2026, vol. 55, no. 4, 105432, https://doi.org/10.1016/j.respol.2026.105432
Institutional and capability enablers of firm-level emissions abatement under the EU Emissions Trading System
By Panayiotis C. Andreou Sofia Anyfantaki Christos Cabolis and Konstantinos Dellis
in Research Policy May 2026, vol. 55, no. 4, 105432, https://doi.org/10.1016/j.respol.2026.105432
Summary
This paper investigates why firms facing identical carbon-pricing incentives exhibit heterogeneous decarbonization trajectories. We address this question through a theoretical framework that conceptualizes national institutional quality and innovation-system capabilities as boundary conditions that shape firms’ adjustment capacity under emission…
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Article
US poison pills and the limits of dual engagement by its trading partners

Recent US-Cambodia and US-Malaysia trade agreements include ‘poison pills’ echoing an earlier precedent, United States-Mexico-Canada Agreement (USMCA). For trading partners navigating intensifying US-China geopolitical rivalry, these provisions complicate hedging strategies. In practice, the bite of these provisions may be less than their formal…

Geopolitics
By Simon J. Evenett
in Journal of World Trade
April 2026, vol. 60, no. 1, pp. 189-212, https://doi.org/10.54648/trad2026008
US poison pills and the limits of dual engagement by its trading partners
By Simon J. Evenett
in Journal of World Trade April 2026, vol. 60, no. 1, pp. 189-212, https://doi.org/10.54648/trad2026008
Summary
Recent US-Cambodia and US-Malaysia trade agreements include ‘poison pills’ echoing an earlier precedent, United States-Mexico-Canada Agreement (USMCA). For trading partners navigating intensifying US-China geopolitical rivalry, these provisions complicate hedging strategies. In practice, the bite of these provisions may be less than their formal…
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Family firms and sustainable development goals: The role of ownership, management, and country progress

This article examines the role of businesses and managers in driving sustainable development, with a focus on family firms. Drawing on the mixed gamble perspective, we compare the progress of family and non-family firms toward achieving SDG 7 (affordable and clean energy). We develop a framework that illustrates how ownership, management structu…

Family Business Sustainability
By Marco Mismetti, Ivan Miroshnychenko and Alfredo De Massis
in Review of Managerial Science
April 2026, vol. 20, pp.1387–1417, https://doi.org/10.1007/s11846-025-00960-4
Family firms and sustainable development goals: The role of ownership, management, and country progress
By Marco Mismetti Ivan Miroshnychenko and Alfredo De Massis
in Review of Managerial Science April 2026, vol. 20, pp.1387–1417, https://doi.org/10.1007/s11846-025-00960-4
Summary
This article examines the role of businesses and managers in driving sustainable development, with a focus on family firms. Drawing on the mixed gamble perspective, we compare the progress of family and non-family firms toward achieving SDG 7 (affordable and clean energy). We develop a framework that illustrates how ownership, management structu…
Contact

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Article
Cultivating social entrepreneurs: Shaping self-evaluations for positive social change in impact careers

How do individuals evaluate their capacity to contribute to positive social change when choosing careers? Drawing on construal level and prosocial motivation theories, we examine how contact with social issues and potential beneficiaries shapes individuals’ self-evaluations, and how these self-evaluations influence their social entrepreneurial a…

Social Innovation Entrepreneurship
By Elisa Alt, Ute Stephan and Sophie Bacq
in Journal of Small Business Management
20 March 2026, ePub before print, https://doi.org/10.1080/00472778.2026.2640363
Cultivating social entrepreneurs: Shaping self-evaluations for positive social change in impact careers
By Elisa Alt Ute Stephan and Sophie Bacq
in Journal of Small Business Management 20 March 2026, ePub before print, https://doi.org/10.1080/00472778.2026.2640363
Summary
How do individuals evaluate their capacity to contribute to positive social change when choosing careers? Drawing on construal level and prosocial motivation theories, we examine how contact with social issues and potential beneficiaries shapes individuals’ self-evaluations, and how these self-evaluations influence their social entrepreneurial a…
Contact

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Article
Is Cain more able? A behavioral perspective on the relationship between family CEO birth order and family firms’ CSR

We investigate family CEO birth order as an antecedent of family firms’ CSR behavior. Despite psychology literature recognizing it as a key predictor of individual behavior, birth order has been largely neglected in management research. Drawing on behavioral economics and evolutionary psychology—specifically, the Family Niche Model—we identify e…

Family Business Social Innovation Leadership
By Paola Rovelli, Michael Razen, Carlotta Benedetti, Nina Schweiger, Alfredo De Massis and Kurt Matzler
in Strategic Entrepreneurship Journal
March 2026, vol. 20, no. 1, pp. 49-78, https://doi.org/10.1002/sej.1530
Is Cain more able? A behavioral perspective on the relationship between family CEO birth order and family firms’ CSR
By Paola Rovelli Michael Razen Carlotta Benedetti Nina Schweiger Alfredo De Massis and Kurt Matzler
in Strategic Entrepreneurship Journal March 2026, vol. 20, no. 1, pp. 49-78, https://doi.org/10.1002/sej.1530
Summary
We investigate family CEO birth order as an antecedent of family firms’ CSR behavior. Despite psychology literature recognizing it as a key predictor of individual behavior, birth order has been largely neglected in management research. Drawing on behavioral economics and evolutionary psychology—specifically, the Family Niche Model—we identify e…
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Article
Non-family managers and innovation in family firms: A meta-analysis

Non-family managers play a crucial role in fostering innovation within family firms, yet their impact remains debated due to inconsistent research findings and a lack of comprehensive synthesis. This study integrates this effect through a meta-analysis of 213 effect sizes from 101 studies. The results demonstrate a positive influence of non-fami…

Family Business Innovation
By Qiuyue Lyu, Junsheng Dou, Hanqing Fang and Alfredo De Massis
in Family Business Review
March 2026, vol. 39, no. 1, pp. 40-62, https://doi.org/10.1177/08944865251393043
Non-family managers and innovation in family firms: A meta-analysis
By Qiuyue Lyu Junsheng Dou Hanqing Fang and Alfredo De Massis
in Family Business Review March 2026, vol. 39, no. 1, pp. 40-62, https://doi.org/10.1177/08944865251393043
Summary
Non-family managers play a crucial role in fostering innovation within family firms, yet their impact remains debated due to inconsistent research findings and a lack of comprehensive synthesis. This study integrates this effect through a meta-analysis of 213 effect sizes from 101 studies. The results demonstrate a positive influence of non-fami…
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Case studies
More case studies
Case Study
From complexity to clarity: How ABB transformed its operating model (A)

The case study explores the first phase of ABB’s 2018 to 2024 transformation journey as it tackled longstanding challenges: financial underperformance, declining market confidence and inefficiencies in its complex matrix structure. To streamline operations, CEO Ulrich Spiesshofer initiated a restructuring of its main business areas in 2018, incl…

Business Transformation Organizational Change
By Heather Cairns-Lee, Anand Narasimhan and Valerie Keller-Birrer
Case reference: IMD-2682, © 2025
From complexity to clarity: How ABB transformed its operating model (A)
By Heather Cairns-Lee Anand Narasimhan and Valerie Keller-Birrer
Case reference: IMD-2682 ©2025
Summary
The case study explores the first phase of ABB’s 2018 to 2024 transformation journey as it tackled longstanding challenges: financial underperformance, declining market confidence and inefficiencies in its complex matrix structure. To streamline operations, CEO Ulrich Spiesshofer initiated a restructuring of its main business areas in 2018, incl…
Reference IMD-2682
Copyright ©2025
Copyright owner IMD Copyright
Organization Asea Brown Boveri
Industry Manufacturing, Electric and Electronic Equipment
Available Languages English
Contact

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Case Study
UrbanLuxe: Supply chain and M&A

This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-up KYX. UrbanLuxe represents an old-school company selling a classic portfolio mainly via traditiona…

Supply Chain Mergers and Acquisitions Operations Strategy
By Ralf W. Seifert and Richard Markoff
Case reference: IMD-2654, © 2024
UrbanLuxe: Supply chain and M&A
By Ralf W. Seifert and Richard Markoff
Case reference: IMD-2654 ©2024
Summary
This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-up KYX. UrbanLuxe represents an old-school company selling a classic portfolio mainly via traditiona…
Reference IMD-2654
Copyright ©2024
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study
Governance at Theranos (B): The aftermath

This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case B explains Theranos’s eventual collapse and highlights how the board contributed to a culture of deception within the company.

Board Business Ethics Leadership
By Anand Narasimhan and Shruti Bajpai
Case reference: IMD-2668, © 2025
Governance at Theranos (B): The aftermath
By Anand Narasimhan and Shruti Bajpai
Case reference: IMD-2668 ©2025
Summary
This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case B explains Theranos’s eventual collapse and highlights how the board contributed to a culture of deception within the company.
Reference IMD-2668
Copyright ©2025
Copyright owner IMD Copyright
Organization Theranos
Industry Manufacturing, Biotechnology
Available Languages English
Contact

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Case Study
Candles Killer: Lighting up the world at the bottom of the pyramid

Shenzhen Power-Solution (SPS), founded in 2009 in China as an entrepreneurial venture, disrupted traditional lighting markets in African villages with its flagship product, Candles Killer. This solar lamp, priced under $5, replaces hazardous kerosene lamps and has an optimized design (9 components, water-bottle stands). The candles killer solar …

Sustainability Customer Centricity Innovation Strategy
By Winter Nie and Yunfei Feng
Case reference: IMD-2661, © 2025
Candles Killer: Lighting up the world at the bottom of the pyramid
By Winter Nie and Yunfei Feng
Case reference: IMD-2661 ©2025
Summary
Shenzhen Power-Solution (SPS), founded in 2009 in China as an entrepreneurial venture, disrupted traditional lighting markets in African villages with its flagship product, Candles Killer. This solar lamp, priced under $5, replaces hazardous kerosene lamps and has an optimized design (9 components, water-bottle stands). The candles killer solar …
Reference IMD-2661
Copyright ©2025
Copyright owner IMD Copyright
Organization Shenzhen Power-Solution
Industry Energy;Utilities, Electricity Supply;Consumer Goods, Consumer Electronics
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study
Governance at Theranos (A): A blindsided board

This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case A outlines the establishment and growth of Theranos, it’s board expansion and the issues that led to the Wall Street Journal article t…

Board Business Ethics Leadership
By Anand Narasimhan and Shruti Bajpai
Case reference: IMD-2667, © 2025
Governance at Theranos (A): A blindsided board
By Anand Narasimhan and Shruti Bajpai
Case reference: IMD-2667 ©2025
Summary
This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case A outlines the establishment and growth of Theranos, it’s board expansion and the issues that led to the Wall Street Journal article t…
Reference IMD-2667
Copyright ©2025
Copyright owner IMD Copyright
Organization Theranos
Industry Manufacturing, Biotechnology
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study
Essential interpersonal skills for effective leadership

This note provides a comprehensive framework for understanding and developing the core interpersonal processes essential for effective leadership. It identifies and explores seven key processes: Communication, Visioning, Alliance Building, Persuasion, Exercising Power, Negotiation and Conflict Management. Each process is examined in detail, alon…

Leadership Stakeholder Management General Management Communication
By Michael D. Watkins
Case reference: IMD-7-2641, © 2025
Essential interpersonal skills for effective leadership
By Michael D. Watkins
Case reference: IMD-7-2641 ©2025
Summary
This note provides a comprehensive framework for understanding and developing the core interpersonal processes essential for effective leadership. It identifies and explores seven key processes: Communication, Visioning, Alliance Building, Persuasion, Exercising Power, Negotiation and Conflict Management. Each process is examined in detail, alon…
Reference IMD-7-2641
Copyright ©2025
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Knowledge Hub – I by IMD
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Article
The Hidden Job Market Rewards Clarity, Not Visibility

The hidden job market rewards executives with clarity, consistent self-expression and a strong understanding of who they are and what they offer.

Talent Management
By Diana Ritchie and Arturo Pasquel
in I by IMD
The Hidden Job Market Rewards Clarity, Not Visibility
By Diana Ritchie and Arturo Pasquel
in I by IMD
Summary
The hidden job market rewards executives with clarity, consistent self-expression and a strong understanding of who they are and what they offer.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Podcast
Banking’s biggest digital shift – Ralph Hamers – IbyIMD

Ralph Hamers on leading banking’s biggest digital shift: why banks must be tech-forward and how AI could redefine financial advice.

Finance Innovation Leadership Strategy
By Murat Tarakci
in I by IMD
Banking’s biggest digital shift – Ralph Hamers – IbyIMD
By Murat Tarakci
in I by IMD
Summary
Ralph Hamers on leading banking’s biggest digital shift: why banks must be tech-forward and how AI could redefine financial advice.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Huawei’s innovation strategy as old rules stop working

Huawei’s response to tech constraints reveals how redefining performance, building integration, and innovating under pressure can create competitive advantage.

Innovation
By Mark Greeven
in I by IMD
Huawei’s innovation strategy as old rules stop working
By Mark Greeven
in I by IMD
Summary
Huawei’s response to tech constraints reveals how redefining performance, building integration, and innovating under pressure can create competitive advantage.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
AI as your personal thought-leadership partner

Learn how to partner with AI as your personal thought-leadership co-thinker, unlock flow, and accelerate complex decision-making.

Innovation Leadership Performance Measurement Strategy
By Francesca-Giulia Mereu and Paolo Cervini
in I by IMD
AI as your personal thought-leadership partner
By Francesca-Giulia Mereu and Paolo Cervini
in I by IMD
Summary
Learn how to partner with AI as your personal thought-leadership co-thinker, unlock flow, and accelerate complex decision-making.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Building the brain vs. wiring the body

Explore why the future of AI lies in coordination, not automation, and how combining US and Chinese AI strengths can create lasting advantage.

Innovation Strategy
By Howard Yu
in I by IMD
Building the brain vs. wiring the body
By Howard Yu
in I by IMD
Summary
Explore why the future of AI lies in coordination, not automation, and how combining US and Chinese AI strengths can create lasting advantage.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Is your social media costing you? A trust test

Explore how authentic CEO messaging boosts trust on social media, with data showing genuine stories outperform polished, AI-generated posts.

Brand Management Communication Leadership Strategy
By Prashant Saxena and Nikita Gundala
in I by IMD
Is your social media costing you? A trust test
By Prashant Saxena and Nikita Gundala
in I by IMD
Summary
Explore how authentic CEO messaging boosts trust on social media, with data showing genuine stories outperform polished, AI-generated posts.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Insights for practitioners
See more
Article
The Hidden Job Market Rewards Clarity, Not Visibility

The hidden job market rewards executives with clarity, consistent self-expression and a strong understanding of who they are and what they offer.

Talent Management
By Diana Ritchie and Arturo Pasquel
in I by IMD
The Hidden Job Market Rewards Clarity, Not Visibility
By Diana Ritchie and Arturo Pasquel
in I by IMD
Summary
The hidden job market rewards executives with clarity, consistent self-expression and a strong understanding of who they are and what they offer.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Podcast
Banking’s biggest digital shift – Ralph Hamers – IbyIMD

Ralph Hamers on leading banking’s biggest digital shift: why banks must be tech-forward and how AI could redefine financial advice.

Finance Innovation Leadership Strategy
By Murat Tarakci
in I by IMD
Banking’s biggest digital shift – Ralph Hamers – IbyIMD
By Murat Tarakci
in I by IMD
Summary
Ralph Hamers on leading banking’s biggest digital shift: why banks must be tech-forward and how AI could redefine financial advice.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Huawei’s innovation strategy as old rules stop working

Huawei’s response to tech constraints reveals how redefining performance, building integration, and innovating under pressure can create competitive advantage.

Innovation
By Mark Greeven
in I by IMD
Huawei’s innovation strategy as old rules stop working
By Mark Greeven
in I by IMD
Summary
Huawei’s response to tech constraints reveals how redefining performance, building integration, and innovating under pressure can create competitive advantage.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
AI as your personal thought-leadership partner

Learn how to partner with AI as your personal thought-leadership co-thinker, unlock flow, and accelerate complex decision-making.

Innovation Leadership Performance Measurement Strategy
By Francesca-Giulia Mereu and Paolo Cervini
in I by IMD
AI as your personal thought-leadership partner
By Francesca-Giulia Mereu and Paolo Cervini
in I by IMD
Summary
Learn how to partner with AI as your personal thought-leadership co-thinker, unlock flow, and accelerate complex decision-making.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Building the brain vs. wiring the body

Explore why the future of AI lies in coordination, not automation, and how combining US and Chinese AI strengths can create lasting advantage.

Innovation Strategy
By Howard Yu
in I by IMD
Building the brain vs. wiring the body
By Howard Yu
in I by IMD
Summary
Explore why the future of AI lies in coordination, not automation, and how combining US and Chinese AI strengths can create lasting advantage.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Is your social media costing you? A trust test

Explore how authentic CEO messaging boosts trust on social media, with data showing genuine stories outperform polished, AI-generated posts.

Brand Management Communication Leadership Strategy
By Prashant Saxena and Nikita Gundala
in I by IMD
Is your social media costing you? A trust test
By Prashant Saxena and Nikita Gundala
in I by IMD
Summary
Explore how authentic CEO messaging boosts trust on social media, with data showing genuine stories outperform polished, AI-generated posts.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
The smart city playbook: Lessons from urban pioneers

When the world’s cities compete for talent, innovation, and investment, intelligence—not size—determines who wins. The Smart City Playbook is a fascinating journey into the front lines of urban transformation, written by Arturo Bris, one of the world’s foremost experts on competitiveness and Director of the IMD World Competitiveness Center in La…

Competitiveness Innovation Technology Management
By Arturo Bris
Published by Independently published, © 2025
The smart city playbook: Lessons from urban pioneers
By Arturo Bris
Published by Independently published ©2025
Summary
When the world’s cities compete for talent, innovation, and investment, intelligence—not size—determines who wins. The Smart City Playbook is a fascinating journey into the front lines of urban transformation, written by Arturo Bris, one of the world’s foremost experts on competitiveness and Director of the IMD World Competitiveness Center in La…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
The AI-centered enterprise

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…

Artificial Intelligence Innovation
Axiom Business Book Awards 2026 – Emerging trends / AI category – Silver medal
By Natarajan Balasubramanian, Ram Bala and Amit M. Joshi
Published by CRC Press, © 2025
The AI-centered enterprise
By Natarajan Balasubramanian Ram Bala and Amit M. Joshi
Published by CRC Press ©2025
Summary
The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…
Axiom Business Book Awards 2026 – Emerging trends / AI category – Silver medal
Copyright ©2025
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Available Languages English
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The state of globalisation

The State of Globalisation brings together leading economists to examine how technology, policy, and geopolitics are simultaneously reshaping the global economy in unprecedented ways. Far from marking a simple retreat, today’s divergent forces are transforming cross-border trade, investment, and supply chains, generating both new risks of fragme…

Geopolitics Global Business Economics
Edited by Richard Baldwin and Michele Ruta
Published by CEPR Press, © 2025
The state of globalisation
By Richard Baldwin and Michele Ruta
Published by CEPR Press ©2025
Summary
The State of Globalisation brings together leading economists to examine how technology, policy, and geopolitics are simultaneously reshaping the global economy in unprecedented ways. Far from marking a simple retreat, today’s divergent forces are transforming cross-border trade, investment, and supply chains, generating both new risks of fragme…
Copyright ©2025
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Available Languages English
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IMD World Competitiveness Yearbook: 2025

The IMD World Competitiveness Ranking (WCR) is a renowned tool for assessing the competitiveness of economies worldwide. This year, IMD’s World Competitiveness Center (WCC) has expanded its scope to include Kenya, Namibia, and Oman. This year’s ranking highlights that government efficiency is key to fighting social divides and keeping economies …

Competitiveness Economics Data Analytics
By Arturo Bris, José Caballero, Fabian Grimm, William Milner, Chinar Sharma and Alice Tozer
Published by International Institute for Management Development, © 2025
IMD World Competitiveness Yearbook: 2025
By Arturo Bris José Caballero Fabian Grimm William Milner Chinar Sharma and Alice Tozer
Published by International Institute for Management Development ©2025
Summary
The IMD World Competitiveness Ranking (WCR) is a renowned tool for assessing the competitiveness of economies worldwide. This year, IMD’s World Competitiveness Center (WCC) has expanded its scope to include Kenya, Namibia, and Oman. This year’s ranking highlights that government efficiency is key to fighting social divides and keeping economies …
Copyright ©2025
Copyright owner IMD Copyright
Available Languages English
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Book
Twin transformation: A gripping tale of how AI and sustainability converge, and the race to get it right

Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But t…

Artificial Intelligence Sustainability Competitiveness Innovation Change Management
By Michael R. Wade and Konstantinos Trantopoulos
Published by Independently published, © 2025
Twin transformation: A gripping tale of how AI and sustainability converge, and the race to get it right
By Michael R. Wade and Konstantinos Trantopoulos
Published by Independently published ©2025
Summary
Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But t…
Copyright ©2025
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Available Languages English
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Book
The great trade hack: How Trump’s trade war fails and global trade moves on

The Great Trade Hack by Richard Baldwin explains how Trump’s 2025 tariff blitz wasn’t economic strategy. It was grievance politics. Tariffs, Baldwin shows, are political placebos that won’t fix the U.S. economy but could fracture the global trade system. Blending sharp analysis with policy insight, he maps out three futures for world trade and u…

Economics Geopolitics
By Richard Baldwin
Published by Center for Economic Policy Research, © 2025
The great trade hack: How Trump’s trade war fails and global trade moves on
By Richard Baldwin
Published by Center for Economic Policy Research ©2025
Summary
The Great Trade Hack by Richard Baldwin explains how Trump’s 2025 tariff blitz wasn’t economic strategy. It was grievance politics. Tariffs, Baldwin shows, are political placebos that won’t fix the U.S. economy but could fracture the global trade system. Blending sharp analysis with policy insight, he maps out three futures for world trade and u…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications