IMD business school for management and leadership courses

In late 2023, when the management team at the consumer packaged goods company Reckitt considered adopting gen AI, potential use cases spanned the business—from drafting presentations to delivering customer support to optimizing procurement contracts. Many of the use cases guaranteed time savings and an immediate return on investment, but they ap…

Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …

The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group. The initiatives included pioneering the rollout and implementation…

This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare – a division of General Electric Company – in India. It follows the development of Lullaby Warmer Prime, an infant warmer that was designed, manufactured and commercialized by the Maternal Infant…

This book is a vindication of Europe. It challenges the view of Europe as a tired, overregulated continent, arguing instead that Europe has emerged from decades of crisis—financial turmoil, Brexit, COVID-19, war in Ukraine—as a resilient, reformed, and quietly successful model of governance and society. While the world often focuses on the rival…

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…

City Developments Limited (CDL), one of Singapore’s largest listed property developers, had been a cornerstone of the Kwek family business empire in Singapore since 1972. With an enterprise value of S$19.5 billion (US$15.1 billion) in January 2026, CDL operated across 168 locations in 29 countries. The company’s success was rooted in the vision …

In September 2024, Starbucks’ then-CEO was abruptly fired after 17 months in the role; the decision followed three quarterly drops in consumer traffic and declining operating revenues. The board then turned to Brian Niccol, a veteran fast-food company executive. Niccol was deemed highly qualified due to his turnaround of two fast-food chains, Ch…

Founded in 1996, Rustomjee Group real estate developers has developed into a notable player and a well-known brand in the Mumbai Metropolitan Region (MMR). The case examines two flagship concepts – “Childhoods Available” and “My Spaces” – and sheds light on how Rustomjee Group has managed to achieve differentiation while catering to two distinct…

Founded in 1996, Rustomjee Group real estate developers has developed into a notable player and a well-known brand in the Mumbai Metropolitan Region (MMR). The case examines two flagship concepts – “Childhoods Available” and “My Spaces” – and sheds light on how Rustomjee Group has managed to achieve differentiation while catering to two distinct…

Hong Kong Broadband Network (HKBN) charted a success story starting out as the smallest new entrant in Hong Kong’s highly competitive telecom industry in 1999 and went on to become the second largest provider of residential broadband within 10 years. State-of-the-art fiber network infrastructure allowed HKBN to offer high-quality high-speed tele…

This technical note introduces a framework for understanding why effective leaders sometimes act in ways that undermine their own goals. Moving beyond traditional style models that treat leaders as relatively consistent, the note presents ‘leadership modes’ – coherent states defined by configurations of Affects, Behaviors, Cognitions and Desires…

Executive coaches identify recurring traps for decision-making including problem framing, identifying options, and who should make the decision, and outline fixes to avoid them

Sovereign wealth fund governance offers boards a framework of identity, alignment and long-term thinking to strengthen strategy, resilience and decision-making.

Becoming a leader for the first time can be isolating. Here’s what the management playbooks don’t tell you, and some advice on dealing with the new dynamic.

Research reveals how venture capital gender bias distorts funding decisions, underfunds strong teams, and weakens returns for investors.

Uncover key techniques for managing neurodivergent individuals at work, aligning expectations with diverse cognitive styles for better collaboration.

Learn how leaders turn uncertainty into an advantage by using AI, agility, and trust to unlock growth and outperform competitors in disruption