Close
    Untitled - June 16 2026 at 145330 - IMD Business School
    Supply chain strategy

    Apple’s supply chain stress test

    In 2022, Apple’s supply chain disruptions exposed risks in its China-centric model. Lockdowns, unrest, and shortages caused $1.5bn in losses, stockouts, and declining performance. These shocks forced a strategic rethink of its value chain. Apple now faces trade-offs: deepen integration for control or diversify suppliers for resilience, while safeguarding quality, margins, and scale. How should Apple redesign its supply chain to balance control and resilience in a fragmented world?

    Carlos Cordon and Nick Georgiev
    June 2026
    Find out more
    BEST-SELLERS
    Best-Selling Case Studies
  • The AI paradox: Will generative AI enhance or destroy the business model of 99designs.com? (Cartoon case)

    By Stefan Michel

    Case reference: IMD-7-2505, ©2024
  • Rituals Cosmetics: Building the world’s leading well-being brand in Asia

    By Dominique Turpin and Sandeep Puri

    Case reference: IMD-7-2411, ©2023
  • Future-proofing HEINEKEN: The EverGreen strategy

    By Niccolò Pisani and Inès Augier

    Case reference: IMD-7-2423, ©2023
    • See all
    NEWEST
    Recently Published Case Studies
  • From complexity to clarity: How ABB transformed its operating model (A)

    By Heather Cairns-Lee, Anand Narasimhan and Valerie Keller-Birrer

    Case reference: IMD-2682, ©2025
  • UrbanLuxe: Supply chain and M&A

    By Ralf W. Seifert and Richard Markoff

    Case reference: IMD-2654, ©2024
  • Governance at Theranos (B): The aftermath

    By Anand Narasimhan and Shruti Bajpai

    Case reference: IMD-2668, ©2025
    • See all
    Award Winners
    Award-Winning Case Studies
  • Not so black and white: Grupo Inca’s black alpaca dilemma (B)

    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang

    Case reference: IMD-7-2610, ©2024
  • Not so black and white: Grupo Inca’s black alpaca dilemma (A)

    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang

    Case reference: IMD-7-2609, ©2024
  • Moon Creative Lab: Mitsui’s venture studio

    By Benoit F. Leleux, Jim Pulcrano, Adam Hansson Tönning, Alexandra Loboda, Anette Papuga and Daisuke Shinohara

    Case reference: IMD-7-2544, ©2024
    • See all
    The AI paradox: Will generative AI enhance or destroy the business model of 99designs.com? (Cartoon case)
    By Stefan Michel
    Case reference: IMD-7-2505 ©2024
    Summary
    99designs.com is a global platform connecting freelance designers with potential clients. The case study examines the potential impact of generativ…
    Best-selling Case Study
    Read more
    Reference IMD-7-2505
    Copyright ©2024
    Copyright owner IMD Copyright
    Industry Manufacturing, Graphic Design
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Business to Business
    Digital
    Disruption
    Browse all topics
    Rituals Cosmetics: Building the world’s leading well-being brand in Asia
    By Dominique Turpin and Sandeep Puri
    Case reference: IMD-7-2411 ©2023
    Summary
    Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European b…
    Best-selling Case Study
    Read more
    Reference IMD-7-2411
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Rituals Cosmetics
    Industry Consumer Goods, Cosmetics and Perfumes
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
    General Management
    Browse all topics
    Future-proofing HEINEKEN: The EverGreen strategy
    By Niccolò Pisani and Inès Augier
    Case reference: IMD-7-2423 ©2023
    Summary
    Dolf van den Brink, CEO of HEINEKEN, left the company’s global headquarters in Amsterdam for a company retreat. Over the next three days, the entir…
    The Case Centre Awards and Competitions 2025 – Strategy and General Management Category; 2023 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
    Best-selling Case Study
    Read more
    Reference IMD-7-2423
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization HEINEKEN
    Industry Consumer Goods, Beer
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Digital
    Disruption
    Sustainability
    Global Business
    Leadership
    Strategy
    Browse all topics
    From complexity to clarity: How ABB transformed its operating model (A)
    By Heather Cairns-Lee Anand Narasimhan and Valerie Keller-Birrer
    Case reference: IMD-2682 ©2025
    Summary
    The case study explores the first phase of ABB’s 2018 to 2024 transformation journey as it tackled longstanding challenges: financial underperforma…
    Read more
    Reference IMD-2682
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Asea Brown Boveri
    Industry Manufacturing, Electric and Electronic Equipment
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Business Transformation
    Organizational Change
    Browse all topics
    UrbanLuxe: Supply chain and M&A
    By Ralf W. Seifert and Richard Markoff
    Case reference: IMD-2654 ©2024
    Summary
    This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize i…
    Read more
    Reference IMD-2654
    Copyright ©2024
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Supply Chain
    Mergers and Acquisitions
    Operations
    Strategy
    Browse all topics
    Governance at Theranos (B): The aftermath
    By Anand Narasimhan and Shruti Bajpai
    Case reference: IMD-2668 ©2025
    Summary
    This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the crim…
    Read more
    Reference IMD-2668
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Theranos
    Industry Manufacturing, Biotechnology
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Board
    Business Ethics
    Leadership
    Browse all topics
    Not so black and white: Grupo Inca’s black alpaca dilemma (B)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2610 ©2024
    Summary
    Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fib…
    2024 EFMD Case Writing Competition Award – Responsible Business Category
    Read more
    Reference IMD-7-2610
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Social Innovation
    Business Ethics
    Sustainability
    Browse all topics
    Not so black and white: Grupo Inca’s black alpaca dilemma (A)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2609 ©2024
    Summary
    Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regard…
    2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
    Read more
    Reference IMD-7-2609
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Social Innovation
    Business Ethics
    Sustainability
    Browse all topics
    Moon Creative Lab: Mitsui’s venture studio
    By Benoit F. Leleux Jim Pulcrano Adam Hansson Tönning Alexandra Loboda Anette Papuga and Daisuke Shinohara
    Case reference: IMD-7-2544 ©2024
    Summary
    This case follows the steps taken by Kaichi Yokoyama, Moon Creative Lab’s CEO, to establish the entity as a pioneering venture studio and entrepren…
    2024 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
    Read more
    Reference IMD-7-2544
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Moon Creative Lab, Mitsui Group
    Industry Finance and Insurance, Venture Capital
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Entrepreneurship
    Venture Capital
    Browse all topics
    IMD case collection
    gettyimages-1181557961[1] - IMD Business School
    Diversity, equity, and inclusion

    IMD’s selection of case studies on diversity, equity, and inclusion

    Find out more
    gettyimages-1224819928[1] - IMD Business School
    Sustainability

    IMD’s selection of case studies on sustainability

    Find out more
    digitaltransformation[1] - IMD Business School
    Digital transformation

    IMD’s selection of case studies on digital transformation

    Find out more
    familybusiness[1] - IMD Business School
    Family business

    IMD’s selection of case studies on family business

    Find out more
    disruption[1] - IMD Business School
    Disruption

    IMD’s selection of case studies on disruption

    Find out more
    China Case studies collection - IMD Business School
    Chinese companies

    IMD’s selection of case studies on Chinese companies

    Find out more
    b2b[1] - IMD Business School
    Business to business

    IMD’s selection of case studies on business to business

    Find out more
    entrepreneurship[1] - IMD Business School
    Entrepreneurship

    IMD’s selection of case studies on entrepreneurship

    Find out more
    Bestselling authors
    20220901-Faculty-RalfSeifert-CardCampus-370×187-x2-MH-comp - IMD Business School
    Ralf Seifert

    Professor of Operations Management

    Browse author’s case studies
    20230608-Faculty-StefanMichel-740×374 - IMD Business School
    Stefan Michel

    Professor of Strategy and Marketing

    Browse author’s case studies
    20240404-Faculty-Kamran_Kashani-Card-740x374 - IMD Business School
    Kamran Kashani

    Professor Emeritus of Marketing and Global Strategy

    Browse author’s case studies
    20220901-Faculty-BenoitLeleux-CardCampus-370×187-x2-MH-comp-comp - IMD Business School
    Benoit Leleux

    Stephan Schmidheiny Professor of Entrepreneurship and Finance

    Browse author’s case studies
    20220901-Faculty-VaninaFarber-CardCampus-370×187-x2-MH-comp - IMD Business School
    Vanina Farber

    elea Professor of Social Innovation and Dean of the IMD EMBA program

     

    Browse author’s case studies
    Niccolo Pisani - IMD Business School
    Niccolò Pisani

    Professor of Strategy and International Business

    Browse author’s case studies
    20240328-Faculty-Dominique_Turpin-Card-740x374 - IMD Business School
    Dominique Turpin

    Professor Emeritus of Marketing Strategy

    Browse author’s case studies
    Carlos Cordon - IMD Business School
    Carlos Cordon

    Professor of Strategy and Supply Chain Management

    Browse author’s case studies
    20240328-Faculty-Francisco_Szekely-Card-740x374 - IMD Business School
    Francisco Szekely

    Adjunct Professor of Leadership and Sustainability

    Browse author’s case studies
    20230601-China_Microsite-Faculty-Stephane_Girod-740×374 - IMD Business School
    Stéphane JG Girod

    Professor of Strategy and Organizational Innovation

    Browse author’s case studies
    Case news
    HP-carousel-mobile-1500x800 - IMD Business School
    IMD cases recognized in The Case Centre Awards and Competitions

    Faculty members were honored across finance, operations, and strategy categories, highlighting the global relevance and teaching impact of IMD’s cas

    More info
    20260115-Article-Topbanner-square - IMD Business School
    IMD case wins first place in 2026 John Molson Case Writing Competition

    IMD-authored case received recognition in global case writing competition.

    More info
    IMD_CaseCentreBestSelling_cover_981x600 - IMD Business School
    IMD features in The Case Centre’s 2025 top-selling cases

    IMD’s case writing has once again been recognized in the Case Centre’s bestselling and classics lists.

    More info
    Explore all Case Studies