A practical, step-by-step approach to digital business implementation
Digital Transformation in Practice
A practical, step-by-step approach to digital business implementation
Implement and accelerate your organization’s digital transformation
Digital transformation has become a necessity, yet research suggests that 87% of digital transformation initiatives fail to meet expectations. If you’ve been tasked with implementing your organization’s digital transformation, you need to be aware of the pitfalls you will inevitably encounter and be familiar with experience-based best practices.
IMD’s Digital Transformation in Practice program provides practical solutions to concrete digital implementation challenges. It enables you to accelerate and take the risk out of digital transformation by drawing on real-world experiences. This program is based on a decade of research on digital transformation and hundreds of interviews with business leaders.
At the end of the program, you will have a clear mental roadmap of the main challenges you will face and a toolbox of actionable solutions. Discover the program content.
You can take this program as a stand-alone course or as part of the IMD Executive Certificate in AI and Digital Business Excellence or the IMD Online Executive Certificate.
Do you need more information?
Check our FAQ or schedule a call with an IMD Program Advisor to find the right program fit for you.
Experience IMD for yourself
Join a complementary masterclass or information session and dive into topics such as leadership, AI, strategy, and more. You’ll discover more about how we teach and explore our executive programs along the way. See all upcoming IMD events.
![20211019-dtip-video-tiles-jde-800×480-b[1] - IMD Business School](https://www.imd.org/wp-content/uploads/2022/06/20211019-dtip-video-tiles-jde-800x480-b1.jpg)
Director, Learning Delivery, SEED Institute, Singapore
Digital Transformation in Practice enabled me to demystify digital transformation. It provided comprehensive and practical information about organizational setup as well as the nuts and bolts of piloting and scaling transformation initiatives. The program is loaded with nuggets of wisdom on best practices – and the pitfalls to avoid.
Executive Director Wealth Management Africa, UBS Switzerland AG, Switzerland
Digital Transformation in Practice showed me the steps to take for a successful digital transformation execution strategy. I now have the clarity, confidence, and tools to be able to support any firm, irrespective of industry, on its digital transformation journey.
Area Business Manager, Foundry, Sweden
The program exceeded my expectations. The content, level and speed were precisely what I was looking for. I especially valued the cases and insights shared by the professors and other participants. I left feeling both inspired and equipped!
Your learning journey spans 5 weeks, with a weekly time commitment of 4–6 hours. Each week features clear learning objectives and deliverables. You’ll work through the full digital transformation journey—from initiation and implementation to scaling and sustaining digital as a core part of your organization. You’ll be equipped to tackle key challenges at each stage and translate your insights into concrete, actionable steps for your organization.
Throughout the program, a dedicated executive coach will provide weekly feedback and guidance, helping you apply your learnings to your specific context.
One-on-one coaching
Throughout your online learning, an experienced IMD executive coach provides personalized support tailored to your goals and context. Your coach challenges your thinking, helps you navigate implementation barriers, and ensures you extract maximum value from the program. Interactions take place via video, in writing, and over the phone—flexible to fit your schedule.
Your expert coach helps you:
Address the real obstacles you’re facing in your organization.
Move from theory to practical application in your work.
Stay focused on outcomes that matter to your role and goals.
Keep progressing even when priorities compete for your attention.
Power your learning with IMD’s AI Advisor
Personalized AI support integrated into your learning experience — guiding you as you set objectives, complete assignments, journal insights, and apply concepts to your work.
Real-time feedback, reflection prompts, and guidance— tailored to your role and work situation.
Prompts tied directly to your curriculum and connected through all modules, helping you create an integrated outcome by the end.
Step-by-step for structured support, Adaptive for high-level guidance.
Guidance to develop actionable plans grounded in your reality and ready to implement immediately.
When we say “real impact”, we mean it. In 2025, IMD online participants reported their programs helped them:
Achieve a positive career impact
Earn a promotion
Increase their salary
Make a career change
Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.
Length: 5 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.
Join as a team
A team from the same company that enrolls together to the same online program benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.
