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Case Study

Building an IT ecosystem at Intertech

By Murat Tarakci

12 pages

November 2025

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Reference: IMD-2698

In April 2021, Sava oban, the newly appointed EVP of Intertech, faces a perfect storm of Turkey’s economic crisis and the global scramble for tech talent. This forces him to confront an operational meltdown at Intertech, the IT subsidiary of DenizBank. The massive talent exodus results in a 60 turnover rate, which threatens to derail critical projects as Intertech is now competing with both local firms and global giants hiring remotely during the Covid-19 pandemic. With traditional solutions proving insufficient, Sava proposes a radical strategy: pivoting from being a direct IT provider to an orchestrator of a platform ecosystem. The case challenges participants to map the practical steps necessary to build the ecosystem from the ground up by learning how to create trust with skeptical clients, internal teams and wary partners in the high-stakes fintech sector.

Learning Objective

Design an innovation ecosystem that addresses organizational capacity constraints and talent shortages.
Evaluate strategies for managing internal resistance to organizational change.
Analyze the structure and dynamics of two-sided marketplaces in the context of digital transformation.
Compare and contrast hierarchical, market-based and ecosystem-based organizational models.
Develop stakeholder-specific value propositions to align incentives and foster ecosystem participation.

Keywords

Strategy, Innovation, Digital Transformation, Talent Management, Ecosystem, Financial Technology, Stakeholder Management, Organizational Transformation, Crisis

Settings

Turkey
InterTech, Information Technology, Finance and Insurance, Financial Services
2021

Type

Field Research

Available Languages

English

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Teaching note

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