GAIN: Demystifying GenAI for office and home

Understand how GenAI is different from other tech innovations and what you can do to harness its power.

This book argues that GenAI represents a genuine paradigm shift in technological innovation. The authors, the hosts of the popular podcast ‘Mike & Amit Talk Tech’, combine academic rigor with practical business insights, incorporating perspectives from diverse industry experts and their own hands-on experience teaching with, and using, GenAI. They maintain an optimistic yet balanced view, acknowledging both opportunities and risks.

The book’s structure progresses logically through several key areas: fundamental explanations of GenAI and its distinctiveness from legacy AI systems; value propositions at individual, organizational, and societal levels; potential risks and challenges; practical implementation guidance for organizations through a digital and AI model; and future trajectories of the technology.

Notable is the authors’ focus on near-term, actionable insights rather than speculative long-term scenarios. They emphasize empirical evidence and real-world applications, making the content accessible to a broad audience including executives, policymakers, researchers, and general readers interested in understanding GenAI’s impact on individuals, businesses, and society.

List of contributors:

• Achim Plueckebaum – CDIO | Executive in Residence, Bachem | IMD
• Anja Lagodny – Chair International Chapter | Executive in Residence, Swiss Institute of Directors | IMD
• Ann Christin Andersen – Chief Executive Officer, Norwegian Energy Partners
• Carlos Cordon – Professor of Strategy and Supply Chain Management, IMD
• Didier Bonnet – Professor of Strategy and Digital Transformation, IMD
• Frank Vivier – Group Chief Transformation Officer, Richemont
• Hamilton Mann – Group Vice President, Global Digital Marketing, Digital Revenue Engine and Digital Transformation, Thales
• Jialu Shan – Research Fellow, IMD
• José Parra Moyano – Professor of Digital Strategy, IMD
• Joseph Bradley – Chief Executive Officer, TONOMUS.NEOM
• Julia Binder – Professor of Sustainable Innovation and Business Transformation, IMD
• Mark Greeven – Professor of Management Innovation and Dean of Asia, IMD
• Massimo D. Marcolivio – Digital Business Transformation Consultant
• Michael Watkins – Professor of Leadership and Organizational Change at IMD and member of the Thinkers50 Management Hall of Fame, IMD
• Öykü Isik – Professor of Digital Strategy and Cybersecurity, IMD
• Tomoko Yokoi – Researcher and Writer, IMD
• Yogesh K. Dwivedi – Professor of Digital Marketing and Innovation, School of Management