Close
    Heineken success - IMD Business School
    Case of the month

    Future-proofing HEINEKEN: A strategy for success in uncertain and volatile times

    In 2022, HEINEKEN CEO, Dolf van den Brink, steered the company through a rapidly changing world. With positive results, the EverGreen strategy showed promise. However, rising costs and global inflation presented significant challenges. How did HEINEKEN continue to thrive amidst these shifts? Discover more about the strategic initiatives designed to secure HEINEKEN’s path to sustainable success.

    Niccolò Pisani and Inès Augier
    April 2025
    Find out more
    BEST-SELLERS
    Best-Selling Case Studies
  • Rituals Cosmetics: Building the world’s leading well-being brand in Asia

    By Dominique Turpin and Sandeep Puri

    Case reference: IMD-7-2411, ©2023
  • Apple’s supply chain transformation

    By Carlos Cordon and Nick Georgiev

    Case reference: IMD-7-2451, ©2023
  • Future-proofing HEINEKEN: The EverGreen strategy

    By Niccolò Pisani and Inès Augier

    Case reference: IMD-7-2423, ©2023
    • See all
    NEWEST
    Recently Published Case Studies
  • Boosting and sustaining operational excellence

    By Luis Vivanco, Carlos Cordon and Magdi Batato

    Case reference: IMD-2653, ©2025
  • Nestlé Health Science: Building a healthy future towards 2030

    By Niccolò Pisani, Elham Pazirandeh-Micol, Karine Richard, Liudmila Ost and Quentin de Rham

    Case reference: IMD-7-2636, ©2025
  • ABN AMRO (B): The challenge of scaling self-organization

    By Michael R. Wade and Lisa Simone Duke

    Case reference: IMD-7-2439, ©2025
    • See all
    Award Winners
    Award-Winning Case Studies
  • Not so black and white: Grupo Inca’s black alpaca dilemma (B)

    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang

    Case reference: IMD-7-2610, ©2024
  • Not so black and white: Grupo Inca’s black alpaca dilemma (A)

    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang

    Case reference: IMD-7-2609, ©2024
  • Moon Creative Lab: Mitsui’s venture studio

    By Benoit F. Leleux, Jim Pulcrano, Adam Hansson Tönning, Alexandra Loboda, Anette Papuga and Daisuke Shinohara

    Case reference: IMD-7-2544, ©2024
    • See all
    Rituals Cosmetics: Building the world’s leading well-being brand in Asia
    By Dominique Turpin and Sandeep Puri
    Case reference: IMD-7-2411 ©2023
    Summary
    Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European b…
    Best-selling Case Study
    Read more
    Reference IMD-7-2411
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Rituals Cosmetics
    Industry Consumer Goods, Cosmetics and Perfumes
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
    General Management
    Browse all topics
    Apple’s supply chain transformation
    By Carlos Cordon and Nick Georgiev
    Case reference: IMD-7-2451 ©2023
    Summary
    In 2022, Apple lost US$1.5 billion in Black Friday sales due to iPhone supply constraints. One in three retail stores across the US and Europe expe…
    Best-selling Case Study
    Read more
    Reference IMD-7-2451
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Apple
    Industry Consumer Goods, Consumer Electronics
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Operations
    Strategy
    Browse all topics
    Future-proofing HEINEKEN: The EverGreen strategy
    By Niccolò Pisani and Inès Augier
    Case reference: IMD-7-2423 ©2023
    Summary
    Dolf van den Brink, CEO of HEINEKEN, left the company’s global headquarters in Amsterdam for a company retreat. Over the next three days, the entir…
    The Case Centre Awards and Competitions 2025 – Strategy and General Management Category; 2023 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
    Best-selling Case Study
    Read more
    Reference IMD-7-2423
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization HEINEKEN
    Industry Consumer Goods, Beer
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Digital
    Disruption
    Sustainability
    Global Business
    Leadership
    Strategy
    Browse all topics
    Boosting and sustaining operational excellence
    By Luis Vivanco Carlos Cordon and Magdi Batato
    Case reference: IMD-2653 ©2025
    Summary
    The case explores the principles and challenges of operational excellence through the experience of Magdi Batato, former EVP of Operations at Nestl…
    Read more
    Reference IMD-2653
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Nestlé
    Industry Consumer Goods, Food and Beverage;Consumer Goods
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Change Management
    Digital
    Operations
    Browse all topics
    Nestlé Health Science: Building a healthy future towards 2030
    By Niccolò Pisani Elham Pazirandeh-Micol Karine Richard Liudmila Ost and Quentin de Rham
    Case reference: IMD-7-2636 ©2025
    Summary
    The board of Nestlé S.A. announced that Anna Mohl would become the CEO of Nestlé Health Science (NHSc) — a global leader in nutritional science — o…
    Read more
    Reference IMD-7-2636
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Nestlé Health Science
    Industry Healthcare, Health and Medical Services;Healthcare, Pharmaceuticals
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    General Management
    Global Business
    Browse all topics
    ABN AMRO (B): The challenge of scaling self-organization
    By Michael R. Wade and Lisa Simone Duke
    Case reference: IMD-7-2439 ©2025
    Summary
    The B case picks up at the end of Case A. It’s now autumn 2022. Klaas Ariaans and Eric Jones, leaders within ABN AMRO’s Personal and Business Banki…
    Read more
    Reference IMD-7-2439
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization ABN AMRO
    Industry Finance and Insurance, Banking
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Digital
    Browse all topics
    Related content
    Case Study
    ABN AMRO (A): When culture drives transformation

    The case describes two transformation journeys for ABN AMRO bank. The first transformation is cultural and the second is digital. It explores the i…

    Digital
    By Michael R. Wade and Lisa Simone Duke
    Case reference: IMD-7-2192, © 2025
    Read more
    Not so black and white: Grupo Inca’s black alpaca dilemma (B)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2610 ©2024
    Summary
    Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fib…
    2024 EFMD Case Writing Competition Award – Responsible Business Category
    Read more
    Reference IMD-7-2610
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Social Innovation
    Business Ethics
    Sustainability
    Browse all topics
    Related content
    Case Study
    Not so black and white: Grupo Inca’s black alpaca dilemma (A)

    Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regard…

    Social Innovation Business Ethics Sustainability
    2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2609, © 2024
    Read more
    Not so black and white: Grupo Inca’s black alpaca dilemma (A)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2609 ©2024
    Summary
    Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regard…
    2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
    Read more
    Reference IMD-7-2609
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Social Innovation
    Business Ethics
    Sustainability
    Browse all topics
    Related content
    Case Study
    Not so black and white: Grupo Inca’s black alpaca dilemma (B)

    Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fib…

    Social Innovation Business Ethics Sustainability
    2024 EFMD Case Writing Competition Award – Responsible Business Category
    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2610, © 2024
    Read more
    Moon Creative Lab: Mitsui’s venture studio
    By Benoit F. Leleux Jim Pulcrano Adam Hansson Tönning Alexandra Loboda Anette Papuga and Daisuke Shinohara
    Case reference: IMD-7-2544 ©2024
    Summary
    This case follows the steps taken by Kaichi Yokoyama, Moon Creative Lab’s CEO, to establish the entity as a pioneering venture studio and entrepren…
    2024 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
    Read more
    Reference IMD-7-2544
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Moon Creative Lab, Mitsui Group
    Industry Finance and Insurance, Venture Capital
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Entrepreneurship
    Venture Capital
    Browse all topics
    IMD case collection
    - IMD Business School
    Diversity, equity, and inclusion

    IMD’s selection of case studies on diversity, equity, and inclusion

    Find out more
    - IMD Business School
    Sustainability

    IMD’s selection of case studies on sustainability

    Find out more
    - IMD Business School
    Digital transformation

    IMD’s selection of case studies on digital transformation

    Find out more
    - IMD Business School
    Family business

    IMD’s selection of case studies on family business

    Find out more
    - IMD Business School
    Disruption

    IMD’s selection of case studies on disruption

    Find out more
    China Case studies collection - IMD Business School
    Chinese companies

    IMD’s selection of case studies on Chinese companies

    Find out more
    - IMD Business School
    Business to business

    IMD’s selection of case studies on business to business

    Find out more
    - IMD Business School
    Entrepreneurship

    IMD’s selection of case studies on entrepreneurship

    Find out more
    Bestselling authors
    - IMD Business School
    Ralf Seifert

    Professor of Operations Management

    Browse author’s case studies
    - IMD Business School
    Stefan Michel

    Professor of Strategy and Marketing

    Browse author’s case studies
    Niccolo Pisani - IMD Business School
    Niccolò Pisani

    Professor of Strategy and International Business

    Browse author’s case studies
    - IMD Business School
    Benoit Leleux

    Stephan Schmidheiny Professor of Entrepreneurship and Finance

    Browse author’s case studies
    Carlos Cordon - IMD Business School
    Carlos Cordon

    Professor of Strategy and Supply Chain Management

    Browse author’s case studies
    - IMD Business School
    Stéphane JG Girod

    Professor of Strategy and Organizational Innovation

    Browse author’s case studies
    - IMD Business School
    Vanina Farber

    elea Professor of Social Innovation and Dean of the IMD EMBA program

     

    Browse author’s case studies
    Case news
    - IMD Business School
    Two IMD cases recognized in the 2024 EFMD Case Writing Competition

    Cases written by IMD faculty have been celebrated at this year’s EFMD Case Writing Competition.

    More info
    - IMD Business School
    Four IMD cases recognized in The Case Centre Awards and Competitions 2025

    Cases written by IMD faculty have been celebrated at this year’s Case Centre Awards and Competitions.

    More info
    Case Centre Index 2024 - IMD Business School
    IMD among the top 5 in The Case Centre Impact Index 2024

    For the second year in a row, IMD ranked fourth in The Case Centre Impact Index 2024

    More info
    Explore all Case Studies